{"id":7565,"date":"2026-11-10T16:50:00","date_gmt":"2026-11-10T15:50:00","guid":{"rendered":"https:\/\/danishfarmersabroad.com\/resources\/"},"modified":"2026-11-10T16:52:34","modified_gmt":"2026-11-10T15:52:34","slug":"hans-poulsen-administrerende-direktor-for-jd-agro-cocora","status":"publish","type":"service","link":"https:\/\/danishfarmersabroad.com\/da\/dfa-network\/hans-poulsen-ceo-jd-agro-cocora\/","title":{"rendered":"Hans Poulsen \u2013 administrerende direkt\u00f8r, JD Agro Cocora"},"content":{"rendered":"

JD Agro Cocora er vokset fra omkring 4.000 til mere end 17.000 hektar siden Hans Poulsen<\/strong> Kom med i ledelsen i 2010.<\/p>\n

At skalere op var kr\u00e6vende. Det samme g\u00e6lder tilpasningen til landbruget i Rum\u00e6nien.<\/p>\n

START NYT.<\/h6>\n

Landbrugsbetingelserne var s\u00e5 forskellige fra Danmark, at meget af det, Hans havde l\u00e6rt om klimaet, m\u00e5tte \u201cslettes og omformateres\u201d. T\u00f8rke. Store sving mellem \u00e5rstiderne. Meget forskellige v\u00e6kstbetingelser.<\/p>\n

S\u00e5 virksomheden kiggede udad. Studieture med Danske Landm\u00e6nd i udlandet. Andre faglige bes\u00f8g. Rejser med bestyrelsen.<\/p>\n

Ikke for at kopiere. For at udfordre deres egne antagelser.<\/p>\n

Denne l\u00e6ring p\u00e5virkede alt fra bevarelseslandbrug og ikke-pl\u00f8jning til maskiner og vanding.<\/p>\n

MINDRE UDFOLKNING. FLERE RESILIENS.<\/h6>\n

Fra 2024 er hurtig ekspansion ikke l\u00e6ngere prioriteret. Fokus er p\u00e5 at reducere klimarelateret og driftsrelateret risiko samt optimere driften.<\/p>\n

Hans anvender stort set samme logik p\u00e5 ledelse: Giv folk ansvar, udvikl dem, kommuniker tydeligt og hold dig t\u00e6t nok til at vide, hvad der virkelig sker.<\/p>\n

FORETILF\u00d8R 5 \u00c5R?<\/h6>\n

Flere AI-systemer. Flere autonome maskiner. Flere droner. Og landm\u00e6nd, der kommer t\u00e6ttere p\u00e5 forbrugerne.<\/p>\n

Ville han anbefale Rum\u00e6nien til nogen, der overvejer at dyrke landbrug i udlandet i dag?<\/p>\n

Ja.<\/p>\n

P\u00e5 trods af risikoen for vejrforhold og bureaukrati ser han et land, hvor landbruget respekteres og hvor storstilet landbrug kan drives meget professionelt.<\/p>\n

OG UDENFOR ARBEJDE?<\/h6>\n

Hans forlader lejlighedsvis markerne. Hvert \u00e5r v\u00e6lger en gruppe venner en ny vinregion at udforske. Og han m\u00f8des i Danmark til en \u00e5rlig jagtrejse med venner fra landbrugsuniversitetet.<\/p>\n

L\u00e6s det oprindelige indl\u00e6g p\u00e5 LinkedIn<\/a><\/p>","protected":false},"excerpt":{"rendered":"

JD Agro Cocora er vokset fra omkring 4.000 til mere end 17.000 hektar siden Hans Poulsen kom med i ledelsen i 2010. At udvide virksomheden var kr\u00e6vende. 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